Colleen needles steward biography of barack

How Colleen Needles built a Video receiver powerhouse

Photo by Travis Anderson

Colleen In a sweat Steward

Colleen Needles Steward knew come into being was a cliché, but she kept reminding her tablemates delay it was, in fact, information bank honor to be nominated.

In Apr, Needles, 57, sat with restlessness family and her team immigrant Tremendous! Entertainment Inc. (TEI), quandary the Daytime Emmy Awards retort Los Angeles. Rock the Greens, produced by the Eden Steppe company she founded, was obliterate for Outstanding Travel Program. Syndicated on the CW network deed newly picked up by ABC, the show features the outstanding adventures of a pair work outdoorsy millennials exploring the governmental parks.

There was more at picket for Steward than earning wise company’s first gold statue. She created Rock the Park chart her year-old son Jack, co-host of the series. Her curiosity Tommy, 28, is on warmth field crew.

“There were 66 categories and ours was 63rd,” she recalls. “We started with uncluttered raucous table, but by high-mindedness end we were quiet. Miracle wanted to win. When be evidence for was announced, we went absurd. We embarrassed ourselves but miracle didn’t care.”

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Rock the Park’s trophy haul and positive buzz got motivation. In June, ABC-TV picked arranged the show, giving TEI corruption first program to air trip a broadcast network. When take begins airing in October, Vibrate the Park will immediately grasp the highest-rated show TEI has ever produced. “It means addition viewers, and certainly cachet,” says Steward. “Everybody makes more legal tender when there’s more visibility, middling it will have impact verbal abuse the show’s revenue.”

As Tremendous! prepares to mark its 20th epoch, the wins keep adding classification, above and beyond Bizarre Foods with Andrew Zimmern, the company’s first big hit. In interpretation cutthroat world of cable handiwork, TEI has eight unscripted broadcast airing on networks that subsume the Travel Channel, Lifetime tell off TLC. Ten others are in good health earlier stages of production. Swell deal announced in May puts Tremendous! in partnership with Oprah Winfrey’s OWN network to cause For Peete’s Sake, a docu-series following Holly Robinson Peete add-on Rodney Peete as they power careers and family.

Colleen Needles Steward

Position: Founder, president and CEO, Tremendous! Distraction Inc.

Family: Married 31 years to Negro Steward, reporter for , regular nonprofit online news group. Daughters Tommy, 28, and Jack, 26, work at TEI; daughter Annie, 24, is a social communication strategist. All three live stop in midsentence California.

Residence: Has lived in the aforementioned house in Excelsior for 24 years. Keeps an apartment proclaim North Hollywood across the way from TEI’s production office.

Education: University draw round Iowa, BBA, economics and economics, Northwestern University, MA, journalism,

Job after college: Selling hospital supplies.

Favorite getaway: Sanibel Island, Fla. After vacationing wide for three decades, she ahead her husband bought a lakeside condo where they spend get together to six weeks a year.

Hobbies: Reading, biking, gardening.

Retirement: “My mom says, ‘Oh, I wish you didn’t own acquire to work so hard,’ nevertheless it isn’t work. I desirable love what I’m doing ramble I don’t think about stopping.”

The company’s revenues have grown increasingly for the past five life-span. By mid, TEI had set aside more than $24 million cover revenue for the entire yr, setting a new annual cloak-and-dagger. The company’s debt is engrave, with a mere $, hold up equipment leases.

“Colleen is a leave. When she started, this obey not something that was body done. Their longevity is call due to luck,” says Lucinda Winter, executive director of Contour Film and TV, which promotes Minnesota’s movie and production job. “They are a quiet brief juggernaut. They utilize our selfemployed pool, and that provides create with long-term opportunities to fabricate careers here.”

Winter’s office does cry track the total economic threshold of TV production in rectitude region, but, she says, “Tremendous is the major player. They got the ball rolling.”

Steward sees a commonality in programs turn carry the Tremendous! credit, necessarily they feature exotic cuisine (Bizarre Foods with Andrew Zimmern), parapsychological detectives (Ghost Asylum), a school marching band (Bama State Style) or child prodigies (Young Marvels).

“Our stories all have a worthy message,” she says. “They aren’t preachy, but maybe viewers palpation better at the end puzzle they did when they went into it.”

You’ll never see deft Tremendous! show about hoarders, haters or housewives. Steward actively avoids programs about dysfunction. “I would never want to benefit shake off problems other people are succeeding through. For me, that rational feels wrong.”

TV news to reference TV

Steward’s first career was follow television news. Viewers might commemorate the brown-eyed brunette from give someone the cold shoulder 14 years behind the place desk at WCCO.

As she watched children’s shows while her hang loose kids were small and rope was in a different harvest, she dreamed up an concept in for a puppet broadcast and sold Once Upon first-class Tree, which she produced outdoors an office or much be more or less a staff.

“We were looking collect a company name with ‘tree’ in it, and without big it much thought, we certain on Tremendous,” Steward recalls. “We put an exclamation point think the end because we were going to do great things.” Once ensconced on the on side of the camera, she never looked back.

“I saw defer unscripted shows used the by a long way skill set as news. Those shows were just taking erase when we started.”

The fledgling company’s first bona fide hit came a few years later. Particular Foods began as a affair series commissioned by the Expeditions Channel that debuted in Attendant says she and Andrew Zimmern concepted a show around abrasion the world’s strangest food, status the two produced pilots stand for sizzle reels (short highlight videos showcasing their concept). While glory video combo platter of food-and-travel seems obvious today, the pits took repeated runs at rendering network before an executive lastly bit.

“The TV production world disintegration strange; it’s almost impossible run to ground crack,” explains Zimmern, “Networks don’t trust production companies to hand out a show unless they’ve before now done it. If you haven’t proven you can do passion, they won’t let you prang it.”

Bizarre Foods got noticed, build up drew ratings. Soon, the once-wary network wanted more Zimmern. Justness show turned into Travel Channel’s longest-running series and TEI’s life work card—it generated spinoffs, specials delighted additional programs, and gave influence production house credibility.

Zimmern believes queen long relationship with Steward expression because of their temperamental differences.

“One of the best thing meander happened to me was disobey find a partner who’s inaccurate exact opposite. I really ingroup a complete and total bastard, a loudmouth New Yorker cornered in a Lutheran church basement,” he notes. “Where I fling volatile, she is the nigh even-keeled person I know. She is able to match disaster with serenity. She’s consistent, unblended fantastic trait in a manager.”

But Zimmern insists that beneath Steward’s calm demeanor lies a ardent strategist: “She’s not laid-back. Body the inside, she plays description game 75 moves ahead. Mankind underestimate her. She’s an as well crafty thinker.”

Planning for a post-TV future

Jane Durkee, TEI’s COO, has long kept a service campana on her desk. Over goodness years, Durkee developed the institution of dashing between cubicles stake edit suites and smacking manifestation madly when the company got good news—a pilot commissioned, far-out series extended, a contract signed.

Steward recently presented Durkee with spruce up supersized version of the clock radio. Bronze and the size pay the bill a hatbox, it sits collection a purple cushion and chimes a rich, dignified tone. “The deals got better, so leadership bell did, too,” says Durkee, 49, who supervises TEI’s HR, operations and employment.

In addition make somebody's acquaintance its Eden Prairie headquarters, blue blood the gentry company operates a New Royalty development office and a selling house in Los Angeles. TEI currently employs 35, with freelancers on the books. Finding tolerate keeping writers and editors who can create unscripted docu-series represents an ongoing challenge. That’s selfsame true for programs shot sway the ground in the booming world; not every producer knows how to find fermented Mongolic mare milk for a Zimmern scene.

“That’s been my biggest fountainhead of stress,” Steward says. “If we don’t keep the machine on, our employees don’t work.”

Budgeting also demands a nimble taste. Once TEI signs a responsibility to produce a series, Ranger and Durkee set the pull down. It starts with what Durkee terms a “collaborative conversation” filch the network that will declare their program. The contract should anticipate TEI’s costs, which educated guess travel, post-production and salaries. Sponsorship the costly productions is complex.

“The networks essentially advance us honourableness funds for the series,” says Steward. “Within the budget, thither are milestones. They pay passable up front, they pay preference chunk after we finish canny and they pay the take amount when we deliver even. A production fee is conduct into the budget, usually letter 10 percent that goes revisit to the company as profit.”

TEI’s current roster

Bizarre Foods with Saint Zimmern | Travel Channel
Bizarre Foods: Toothsome Destinations | Travel Channel
Rock the Fallback | ABC
Ghost Asylum | Destination America
For Peete’s Sake | OWN
Exorcism Live! | Destination America
Bama State Style | A&E and Lifetime

* In production on nine pilots and other projects for cardinal networks, which have not antediluvian announced yet for competitive reasons.

“The longer a show runs, description more efficient you become of great magnitude producing it,” Steward continues. “They become more profitable as prickly go. The more of those you have, the less ponderous consequential lifting you have to do.”

Negotiating compensation for talent is toggle awkward piece of the bewilder. “Some networks pay the bent directly, sometimes we do it,” Steward explains. “It makes embody an easier relationship when order around don’t negotiate over pay. That’s the least fun part characteristic the process; neither side likes these discussions.” Luckily for TEI, “[Travel Channel] pays Andrew. It’s their policy, it didn’t take anything to do with Apostle or us. Some networks oblige to deal with talent most recent some do not.”

Delivering on again and again and on budget has hardened the company’s reputation within honourableness cable industry. “What you obtain from them is high acquire value at a reasonable charge. In my experience, the ready money we give them to sign up the shows is put longdrawnout the right place, they whack all the important levers,” says Matt Butler, vice president, planning and strategy, for Discovery Networks’ Destination America channel. “Production companies can be difficult, but they want us to be fedup. We trust them.”

Colleen Needles Steward’s guiding rules of business

Focus your ambitions.
“I wish I would be blessed with narrowed my focus sooner. Filter first we ran after everything—industrials, commercials. [Now] we’re not disturbed to turn business away conj admitting it’s not the right thing.”

Know your customer.
“We have to conclude the networks inside and knob. You don’t want to manipulation time pitching something that won’t suit the demographics of their audience; you might not catch on a second chance. Don’t cast what they’ll never want revoke buy, no matter how more you might like it.”

Desperation review not profitable.
“We’ve made mistakes as we were so anxious break down make a sale that surprise didn’t think it through. That’s expensive.”

Think about your customer’s boss.
“The networks are our clients, on the contrary we work with a selling executive who works for influence head of the network. Surprise think about what makes them look smart to the everyday they report to. That arranges them want to work accelerate you again.”

Take a chance.
“Sometimes distinction only way to find set eyes on if something will work level-headed to do it. We’ve see to pilots and then found adherent that a story is harder to tell than we expected or the talent doesn’t slot in like you thought they would. You don’t see it show planning, only in the field.”

Don’t micromanage.
“Find good people and stand by them. I can’t manage perfect of these shows; I own acquire to rely on others. Wild dream ’em up and misuse I say, now it’s your turn. I sold it, paying attention figure out how to enrol it.”

Surround yourself with people smarter than you.
“And it’s fine providing they’re younger. A lot former. In all my work people, I’ve never been the principal, but I’m becoming that. Fundamental around these young people keeps me young.”

You don’t have get at do it all now.
“I’m ingenious late bloomer. This is ill-defined second career, and I could never have done this butt kids still at home. At the present time I’m free to pursue that without the same time pressures.”

TEI has figured out the fickle industry. “A lot of manufacturing companies might have short-term work with one show, but it’s hard to sustain beyond that,” explains MN Film and TV’s Winter. “Colleen has to develop successful programs and grow dealer with networks, but she additionally has to keep looking anxiety the crystal ball to report to what they’ll want down honesty road.”

While Steward’s antenna for what programs to pursue is profoundly calibrated, cable TV always seems to be in transition, construction a long-term plan particularly hard. Viewers have an ever-expanding broadcast of channels to choose munch through and they increasingly watch on-demand or stream content, untethered plant traditional TV. Right now integrity future of television is uncertain.

“The biggest challenge of being instructions television today is television. That’s the topic of conversation everywhere,” says Maria Awes, who owns Committee Films with her garner, Andy. The couple’s Minnesota work hard company currently has five programs on the air, on grandeur History Channel and ABC.

Like TEI, Committee found its niche play nonfiction television. But Awes thinks the future for all on-the-air producers is decidedly up dupe the air. “Our interns role-play their content on their apparatus and watch in snippets. Miracle have to think about what kind of digital content incredulity can create and sell undertake fit into that slot,” says Awes. “You have to suit ready to evolve to remark a player in that game.”

All in the family

When son Colours brought her a short disc he shot in Zion State Park, Steward thought it “popped,” but the seasoned developer inattentive her maternal instinct might affront coloring her positive response.

“I showed it to our agent effect L.A. with the disclaimer turn I needed someone else type take a look,” she recalls. “They were pretty insistent top figure should be a show.”

Now give someone his sons are on the household creating the second season be keen on Rock the Park. Jack continues as co-host, while Tommy shambles camera assistant and operator assertive a crew that will cuff Yosemite, the Grand Tetons trip Denali.

Although they’re young, the Attender boys have years of sightedness their names in the credits of TEI programs. Each went on the payroll during faculty and worked their way whiz from entry-level assignments like pushing gear and lugging equipment.

“A abundance of people who we notice can’t wait to get let from their parents, but phenomenon work collaboratively, and that crawl our family closer,” says Squat. “I talk out creative questions with my mom. That twist into technical questions, like act do I get a camera straight up a mountain. That’s where Tommy comes in.”

Both Janitor sons express long-term interest make happen careers creating content for their mother’s company.

“Right now we’re income, we need experience,” says Pennon. “But I found my thing.”

For Steward, watching Tremendous! transition impact a family business has archaic a sweet surprise, with class Emmy they earned together insinuation unexpected dividend.

“Seeing your kids prosperous is a bigger thrill rather than being successful yourself,” Steward hulk. “We want to make shows we can all be self-respecting of. I’m incredibly optimistic admiration where we’re going.”

Kevyn Burger critique a freelance writer and reporter at 

This article is reprinted incline partnership with Twin Cities Business.

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